University of Strathclyde
MSc. in Marketing (2021-2022)
I pursued my Master’s in Marketing at the University of Strathclyde in Glasgow, where I delved into various core concepts of marketing. Through a dynamic curriculum, I gained a comprehensive understanding of contemporary marketing practices and strategies. Engaging in live projects further honed my skills, allowing me to apply theoretical knowledge to real-world scenarios. Additionally, I had the honor of being appointed as the Programme Representative for the year 2021-2022, where I facilitated communication between students and faculty, contributing to a vibrant academic environment.
RNS Institute of Technology
B.E in Electronics and Instrumentation (2015-2019)
I completed my Bachelor’s in Engineering in Electronics and Instrumentation from RNS Institute of Technology (RNSIT), affiliated with VTU. During my undergraduate studies, I gained a comprehensive understanding of various theoretical principles and practical applications within the engineering and instrumentation field. This included coursework covering topics such as electronic circuits, control systems, sensors, and signal processing. I actively engaged in hands-on laboratory experiments, which deepened my understanding of instrumentation techniques and technologies. Alongside my academic pursuits, I enthusiastically participated in organizing and executing numerous interdepartmental cultural events and fests
Brand Communities in Motorcycles and their effect on their parent brand - Final dissertation
For my postgraduate dissertation, I undertook an in-depth investigation into consumer perceptions within motorcycle brand communities, with a particular emphasis on riding clubs. The primary aim of my research was to understand how these communities impact members' purchasing decisions. To reach this goal, I performed a comprehensive qualitative research study, which was grounded in a detailed and systematic thematic analysis. This approach allowed me to uncover nuanced insights into the ways these communities shape consumer behavior and preferences, providing a thorough understanding of the social dynamics at play
Academic Projects
Market Research project with Arkog Pvt Ltd
As the lead market research consultant, I orchestrated a team of four, working collaboratively to enhance consumer perceptions of the prestigious "Drink of the Land" brand while also aiming to increase its market share. I spearheaded a detailed qualitative research initiative that involved collecting primary data through a carefully designed series of semi-structured interviews. This process culminated in an insightful thematic analysis, providing valuable insights into consumer attitudes and behaviors. Our efforts not only elevated the brand's image but also identified key areas for strategic market expansion.
Skills and Certifications
- Salesforce CRM tool
- Office 360
- SPSS Statistics tool
- IIMBx - Brand Management certifications
- Fundamentals of C and C++
- Paid Marketing through Social media channels
Prithvi S Sanketh
sanketprithvi@gmail.com | +919663955324 | Bangalore, India
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